AP Podcast – Episode 126: Phil Edgell talks about culture, active and passive guest behaviors and how to make up a word to help your business


Phil Edgell is the President of Vantage, a company that translates guest behavior into meaningful insights to enable real-time, strategic decision-making – optimizing operations and empowering guests to design their own experiences.

This episode covers all that and much more, including what it takes to lead a team that consistently deals with uncertainty, why running a start-up within a larger manufacturing company actually works, and where to put the ice cream cart at 3 pm for maximum impact!

For more on Vantage: https://www.vantage.co/

To connect with Phil: phil.edgell@vantage.co

If you have a question for the mailbag or know of a leader we should highlight on the show, please drop us a line.  If you have questions about anything addressed on the show, feel free to reach out anytime!

Josh – josh@amusementadvantage.com

Matt – matt@performanceoptimist.com




This episode is brought to you by BackLooper.  Have you ever gotten a negative review online?  Better yet, have you ever gotten a negative review online that you actually found to be useful?  Wouldn’t you have preferred that that guest contacted you directly?  Every organization has its flaws, and you shouldn’t be learning about yours through social media.  BackLooper was created to solve this problem directly, by collecting better feedback data from more guests, especially compared to online review sites and many other feedback collection methods.  By using BackLooper’s intuitive reporting, you can better understand what your guests are saying in masses, and make quick decisions from the results.  To learn how you can substantially increase the amount feedback you receive from your guests, and get started with a no-risk plan, visit www.amusementadvantage.com/backlooper, and contact Josh directly at josh@amusementadvantage.com.  It’s time to spend less time wondering what your guests are thinking, and more time connecting with them on a personal level.

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