Category: Marketing
Episode 314: Kevin McNulty talks about social media strategy, connecting with people vs. logos, and using social media to drive culture
Join your fellow AttractionPros and never miss another update! Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 – […]
Episode 305: Massimiliano Freddi talks about resistance, being close to the product and the power of word of mouth
Join your fellow AttractionPros and never miss another update! Massimiliano Freddi is the Founder and CEO of Wonderwood, an adventure park in Italy where “little ones can have grown-up adventures […]
Episode 273: Renato Lenzi talks about using social media correctly, creating memories through emotions, and cohesive experiences across properties
Join your fellow AttractionPros and never miss another update! Renato Lenzi is the Chief Operating Officer of The Dolphin Company, one of the largest operators of marine experiences with locations […]
Episode 266 – Chuck Wray talks about print is not dead, coupon and promotion strategies, and putting family first
Join your fellow AttractionPros and never miss another update! Chuck Wray is the president of CJ Publishers, a leading force in the advertising of Florida’s diverse and rich attraction scene. […]
Episode 254 – Richard Glover talks about telling complicated stories, understanding your audience, and executive leadership advice.
Join your fellow AttractionPros and never miss another update! Richard Glover, Jr. is the CEO of Central Florida Zoo & Botanical Gardens in Sanford, Florida. For Richard, the journey has […]
Episode 240: John Penney talks about staying on the edge, bringing marketing to the table and exceeding goals
Join your fellow AttractionPros and never miss another update! John Penney is the Founder and CEO of BlackDog Advertising, a full-service advertising firm based in Miami, FL. BlackDog was […]
Episode 239: Meghan Curran talks about looking nature in the eye, balancing education and entertainment and making guests feel welcome
Join your fellow AttractionPros and never miss another update! Meghan Curran is the Chief Marketing and Experience Officer at Shedd Aquarium in Chicago. Upon graduating from the University of Illinois, […]
5 Keys to Successful Impulse Marketing
Provided by Hownd Never stop promoting your experiences! If you stop or slow your marketing efforts and your nearby competitor doesn’t, you’ll risk falling behind. Assume that other attractions are […]
Episode 235: Ron McKenzie shares theme park stories, lessons in effective communication, and marketing stunts
Join your fellow AttractionPros and never miss another update! Ron McKenzie is an attractions industry veteran who was most recently the Park President of Six Flags Over Texas. Ron has […]