Category: Marketing
Episode 266 – Chuck Wray talks about print is not dead, coupon and promotion strategies, and putting family first
Join your fellow AttractionPros and never miss another update! Chuck Wray is the president of CJ Publishers, a leading force in the advertising of Florida’s diverse and rich attraction scene. […]
Episode 254 – Richard Glover talks about telling complicated stories, understanding your audience, and executive leadership advice.
Join your fellow AttractionPros and never miss another update! Richard Glover, Jr. is the CEO of Central Florida Zoo & Botanical Gardens in Sanford, Florida. For Richard, the journey has […]
Episode 240: John Penney talks about staying on the edge, bringing marketing to the table and exceeding goals
Join your fellow AttractionPros and never miss another update! John Penney is the Founder and CEO of BlackDog Advertising, a full-service advertising firm based in Miami, FL. BlackDog was […]
Episode 239: Meghan Curran talks about looking nature in the eye, balancing education and entertainment and making guests feel welcome
Join your fellow AttractionPros and never miss another update! Meghan Curran is the Chief Marketing and Experience Officer at Shedd Aquarium in Chicago. Upon graduating from the University of Illinois, […]
5 Keys to Successful Impulse Marketing
Provided by Hownd Never stop promoting your experiences! If you stop or slow your marketing efforts and your nearby competitor doesn’t, you’ll risk falling behind. Assume that other attractions are […]
Episode 235: Ron McKenzie shares theme park stories, lessons in effective communication, and marketing stunts
Join your fellow AttractionPros and never miss another update! Ron McKenzie is an attractions industry veteran who was most recently the Park President of Six Flags Over Texas. Ron has […]
Episode 218: Doug Stagner talks about running a 67 year old startup, linking operations and marketing, and management by walking around
Doug Stagner is the President of Grant’s Farm and Busch Family Estate in St. Louis, MO. With a career that began at SeaWorld San Diego in 1984, Doug held many […]
Episode 217: Scott Rose talks about aligning marketing & operations, guest research, and communicating through COVID
Scott Rose is the Senior VP/Chief Operating Officer ZooTampa at Lowry Park. Scott’s career spans many decades working at animal attractions such as SeaWorld, Discovery Cove, the Florida Aquarium and […]
Episode 214 – Taylor Bybee talks about marketing to Enthusiasts, documentary filmmaking, and engaging through YouTube
Taylor Bybee is a digital cinema graduate with a passion for the amusement industry. In 2013, he created Coaster Studios, a YouTube channel geared toward coaster and thrill ride enthusiasts. […]