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Category: Marketing

Episode 314: Kevin McNulty talks about social media strategy, connecting with people vs. logos, and using social media to drive culture

Join your fellow AttractionPros and never miss another update! Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 – […]

September 12, 2023September 20, 2023 AttractionPros Company Culture, Marketing, Podcast, Social Media

Episode 305: Massimiliano Freddi talks about resistance, being close to the product and the power of word of mouth

Join your fellow AttractionPros and never miss another update! Massimiliano Freddi is the Founder and CEO of Wonderwood, an adventure park in Italy where “little ones can have grown-up adventures […]

July 11, 2023July 11, 2023 AttractionPros Entrepreneurship, Marketing, Podcast

Episode 273: Renato Lenzi talks about using social media correctly, creating memories through emotions, and cohesive experiences across properties

Join your fellow AttractionPros and never miss another update! Renato Lenzi is the Chief Operating Officer of The Dolphin Company, one of the largest operators of marine experiences with locations […]

November 29, 2022November 29, 2022 AttractionPros Business Strategy, Guest Experience, Marketing, Podcast, Zoology

Episode 266 – Chuck Wray talks about print is not dead, coupon and promotion strategies, and putting family first

Join your fellow AttractionPros and never miss another update! Chuck Wray is the president of CJ Publishers, a leading force in the advertising of Florida’s diverse and rich attraction scene. […]

October 11, 2022October 11, 2022 AttractionPros Marketing, Podcast

Episode 254 – Richard Glover talks about telling complicated stories, understanding your audience, and executive leadership advice.

Join your fellow AttractionPros and never miss another update! Richard Glover, Jr. is the CEO of Central Florida Zoo & Botanical Gardens in Sanford, Florida. For Richard, the journey has […]

July 19, 2022July 19, 2022 AttractionPros Leadership, Marketing, Podcast, Zoology

Episode 240: John Penney talks about staying on the edge, bringing marketing to the table and exceeding goals

Join your fellow AttractionPros and never miss another update!   John Penney is the Founder and CEO of BlackDog Advertising, a full-service advertising firm based in Miami, FL.  BlackDog was […]

April 12, 2022April 12, 2022 AttractionPros Marketing, Podcast

Episode 239: Meghan Curran talks about looking nature in the eye, balancing education and entertainment and making guests feel welcome

Join your fellow AttractionPros and never miss another update! Meghan Curran is the Chief Marketing and Experience Officer at Shedd Aquarium in Chicago. Upon graduating from the University of Illinois, […]

April 5, 2022April 21, 2022 AttractionPros Guest Experience, Marketing, Non-Profit, Podcast, Women of Influence

5 Keys to Successful Impulse Marketing

Provided by Hownd Never stop promoting your experiences! If you stop or slow your marketing efforts and your nearby competitor doesn’t, you’ll risk falling behind. Assume that other attractions are […]

March 29, 2022March 30, 2022 AttractionPros Marketing

Episode 235: Ron McKenzie shares theme park stories, lessons in effective communication, and marketing stunts

Join your fellow AttractionPros and never miss another update! Ron McKenzie is an attractions industry veteran who was most recently the Park President of Six Flags Over Texas. Ron has […]

March 8, 2022March 8, 2022 AttractionPros Guest Experience, Leadership, Marketing, Podcast

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