Category: Social Media
Episode 314: Kevin McNulty talks about social media strategy, connecting with people vs. logos, and using social media to drive culture
Join your fellow AttractionPros and never miss another update! Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 – […]
The First Six Months: How Guests Respond to COVID-19 Procedures in Theme Parks
How comfortable do guests feel with new policies put in place in theme parks? Published December 2nd, 2020 Click here for the full report This study takes a look at […]
AP Podcast – Episode 170: Eric Fluet talks about marketing, networking, and the Pope in NYC
Eric Fluet is the owner of Get it Done Marketing, and provides marketing insight, strategy & execution for businesses of all sizes and budgets. We learn in this episode how […]
AP Podcast – Episode 159: Scot Carson talks about reputation management, guest psychology and moving a park
Scot Carson is the Founder and Chief Experience Officer at Amusement Advantage, a company that provides guest experience solutions, such as mystery shopping, to the attractions industry. In this episode, […]
AP Podcast – Episode 151: Don Helbig talks about social listening, setting a world record and engaging a digital audience
Don Helbig is Area Manager, Digital Marketing at Kings Island. As a long time fan of the park, it was probably inevitable that he would start working there. That didn’t […]
Regaining guests’ trust and confidence
This article is part 1 of a 3 part series. Click here for the full series. The attractions industry has an uphill battle when it comes to regaining consumer confidence […]
Cleanliness: No Longer Innocent until Proven Guilty
When guests visit an attraction, whether it is a theme park, zoo, museum, aquarium, or family entertainment center, they have a certain list of expectations. These expectations range from being […]
AP Podcast – Episode 125: Josh and Matt take social media engagement into their own hands – hear the live results!
What just happened? Josh and Matt hit the record button with no idea what to talk about. Instead, they decided to try an experiment of asking for topics in real […]
AP Podcast – Episode 120: Jonah Sandler talks about leveraging Facebook, engaging the community and recovering from a tornado
Jonah Sandler is the Founder and CEO of Scene 75, the largest indoor entertainment centers in the country. In this wide-ranging conversation, Jonah candidly talks about what he taught the employees […]