AP Podcast – Episode 96: Kevin and Audrey Jowett discuss changing their business plan, grass roots marketing, and knowing your place in the market
Audrey (AJ) and Kevin Jowett are the owners of Revolution Off Road Adventures, a 230 acre playground in Clermont, FL dedicated to getting people outside and testing their limits (without going too crazy!). In this episode, both Kevin and Audrey join us to give us some background on how Revolution Off Road started (including the business plan that lasted two days!), their efforts to market the attraction in the formative years, and their relationship with Polaris. They also discuss some of the challenges facing the industry, both foreign and domestic, and how even smaller operators can get involved and make a difference.
Have a question for the mailbag or know of a guest we should feature? Drop us a line!
Josh – josh@backlooper.com
Matt – matt@performanceoptimist.com
This episode is brought to you by FunRating. If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience. Which facility type provided the best service in 2018? Who really needs to improve their food service? And which attraction saw the highest increase in likelihood to return? These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide. The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners. To save 10% off of the one-time purchase of $375, tune into the podcast!
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