AP Podcast – Episode 151: Don Helbig talks about social listening, setting a world record and engaging a digital audience

Don Helbig is Area Manager, Digital Marketing at Kings Island. As a long time fan of the park, it was probably inevitable that he would start working there. That didn’t stop him from pursuing other interests, one of those being riding the Racer over, and over, and over, and over again!

In his current role, Don is responsible for being the digital voice of Kings Island. In this episode, we dial into what that all entails, as well as strapping in to learn about how he rode the Racer over 12,000 times. Don also talks about a critical topic in today’s digital landscape that may not be happening nearly enough – social listening.

To connect with Don or learn more:

Twitter for Don – @DonHelbig
Twitter for Kings Island – @KingsIslandPR
Blog – https://www.visitkingsisland.com/explore/blog

If you have a question for the mailbag or know of a leader we should highlight on the show, please drop us a line. If you have questions about anything addressed on the show, feel free to reach out anytime!

Josh – josh@backlooper .com

Matt – matt@performanceoptimist.com