Robbie Kellman Baxter is an expert on subscription and membership programs, and is the author of The Membership Economy and The Forever Transaction. Her knowledge of what it takes to create a successful subscription or membership program is wide and deep, and this discussion will help us all understand how this powerful model can benefit our businesses.
She warns, however, that your product and offerings have to be big enough to sustain an membership model, and that if you only focus on getting people in the door, you are missing the boat. To Robbie, a membership program is about telling people you want to have a relationship with them forever, and that you are going to provide a high level of value and trust to keep that relationship alive.
For more on Robbie: https://robbiekellmanbaxter.com/
Special resources for the AttractionPros audience: robbiekellmanbaxter.com/audience
If you have a question for the mailbag or know of a leader we should highlight on the show, please drop us a line. If you have questions about anything addressed on the show, feel free to reach out anytime!
Matt – email@example.com
Are you looking for ways to lead your team into the “new normal”? Schedule a FREE 30 minute call with Matt Heller to talk about anything you’d like… engaging remote employees, personal leadership struggles or your favorite ice cube recipes! Just having someone to talk to can help you maintain perspective and spur new ideas. To schedule your call, click here. When the time is right and you’d like to dig deeper, you may be interested in a coaching program, online workshop (customizable to you and your team) or a book-club style learning engagement. Learning doesn’t have to stop because we are social distancing! Click here for virtual and online learning resources!
For audio only, listen here: