50 Inspirational Guest Service Quotes

• “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” –Donald Porter
• “Your customer doesn’t care how much you know until they know how much you care.” –Damon Richards
• “Being on par in terms of price and quality only gets you into the game. Service wins the game.” –Tony Allesandra
• “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” –Chip Bell
• “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” –Mahatma Gandhi
• “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” –Jeff Bezos
• “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” –Betsy Sanders
• “Here is a simple but powerful rule: always give people more than what they expect to get.” –Nelson Boswell
• “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” –Zig Ziglar
• “The customer’s perception is your reality.” –Kate Zabriskie
• “The purpose of a business is to create a customer who creates customers.” –Shiv Singh
• “There are no traffic jams along the extra mile.” –Roger Staubach
• “Consumers are statistics. Customers are people. “ –Stanley Marcus
• “When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say?”—Dharmesh Shah
• “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” –Richard Branson
• “Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” –Shep Hyken
• “Every day we’re saying, ‘How can we keep the customer happy? How can we get ahead in innovation by doing this?’… because if we don’t, somebody else will.” –Bill Gates
• “When you depersonalize abrasive behavior and see it as a call for help you become a catalyst for the best kind of change.” –Marilyn Suttle
• “Take good care of your customers and they will take care of your business.” –Biju Paulose
• “Capitalize on charm by continually captivating your customer.” –Ryan Lilly
• “Service is a promise that cannot be seen, touched, or felt through any of our external senses.” –Jag Randhawa
• “Service is not something you do. It is something you are.” –Stella Payton
• “I’d like to open a restaurant. Would you eat at a place called Filthy’s? 
The name would be better than the food, which in turn would be better than the service.” –Jarod Kintz
• “A complaint is a unique opportunity to strengthen the relationship with the client.” –Kevin Kelly
• “Until you understand your customers – deeply and genuinely – you cannot truly serve them” –Rasheed Ogunlaru
• “The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.” –Kevin Stirtz
• “Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” –Gary Comer
• “Customers loves certainty, make sure you give it to them.” –Amit Kalantri
• “No customer walks into your business, gives you money and then says, ‘Dissatisfy me, please.’ Aim for 100% customer satisfaction.” –Bill Quiseng
• “Customer-centricity should be about delivering value for customers that will eventually create value for the company.” –Robert G. Thompson
• “When leaders reframe customers into guests, and results into experiences, profits escalate.” –Eric Schiffer
• “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” –Henry Ford
• “Well done is better than well said.” –Benjamin Franklin
• “Customer satisfaction is worthless. Customer loyalty is priceless.” –Jeffrey Gitomer
• “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” –Peter Drucker
• “There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!” –Ben Cohen
• “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” –John Russell
• “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” –Stew Leonard
• “If you want to lift yourself up, lift up someone else.” –Booker T. Washington
• “When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.” –Jerry Harvey
• “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” –Ray Krock
• “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.” –Kerry Stokes
• “Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.” –Leon Gorman
• “Every company’s greatest assets are its customers, because without customers there is no company.” –Michael LeBoeuf
• “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” –Tom Peters
• “It helps a ton when you learn people’s names and don’t butcher them when trying to pronounce them.” –Jerry Yang
• “Revolve your world around the customer and more customers will revolve around you.” –Heather Williams
• “Do what you do so well that they will want to see it again and bring their friends.” –Walt Disney
• “Every client you keep, is one less that you need to find.” –Nigel Sanders
• “Good customer service costs less than bad customer service.” –Sally Gronow

Josh Liebman
Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. Josh is a serial entrepreneur, podcaster, consultant, and speaker. Josh has worked for some of the top attraction operators in the world, including, but not limited to Walt Disney World, Universal Orlando, Merlin Entertainments, and Cedar Fair. Josh has been integral to the openings of multiple attractions in various leadership capacities. Additionally, Josh has consulted for many of the world’s leading hospitality brands, including Ritz Carlton, Four Seasons, Waldorf Astoria, and many more. Josh is Co-Host of the AttractionPros Podcast, which brings the audience into the room with the top leaders, executives, and influencers in the attractions industry.