As you are making plans to reopen in the coming weeks or months, it will be critically important to be in tune with guests’ expectations and feedback, even moreso than normal. To support the industry, we leveraged our existing mystery shop database to conduct research, gauging guest expectations as to the reopening of attractions due to COVID-19. We received over 2,000 responses from all over the US and Canada. We asked the following questions:
- How likely consumers are to visit different types of attractions
- If they are unlikely to visit, what is the primary reason they are reluctant to visit
- What measures would make them more comfortable when visiting (open response)
- What types of modifications they expect attractions to make (select options)
In this white paper, we present the results from the survey, discussing which areas of the industry are likely to see higher demand, and which types of attractions will have more uphill challenges when it comes time to reopen. We will discuss the specific reasoning for guests’ hesitations, and what you can do to help alleviate the hesitations, and restore confidence in your guests.
Lastly, we share how Amusement Advantage is prepared to stand alongside our clients and the industry as a whole by providing additional resources to the hundreds of attractions who rely on our mystery shops to gauge guest perceptions to drive strategic operational improvements. We’ll strive to do everything we can to help you and your guests RETURN TO FUN!
Click here to download the white paper and to watch the presentation that reviews the data.