Episode 231: Nick Taylor talks about building fun, being a trailblazer, and promoting diversity

DEI, Entrepreneurship, Podcast, Themed Design

Nick Taylor is the Principal Designer and Creative Director at Masterminds Studios, a design and build firm focused on creating immersive experiences with a decidedly “different lens.”  While they are excited about themed entertainment, they are even more passionate about creating opportunities for others within the industry.  In this episode, Nick talks about building fun, being a trailblazer, and promoting diversity. 


Building Fun

“When starting a business during the pandemic, the opportunities that normally were not there, were there.”

In the early days of the company, just as the COVID-19 pandemic was starting, Masterminds Studios was able to capitalize on the slow down in business as organizations took that time to reevaluate their offerings and entertainment. Nick said this was a great opportunity for companies to restart and consider the intention behind what they were doing.

Masterminds Studios specializes in the imagination, fabrication, and realization of themed experiences, immersive environments, and live entertainment. Their goal is to excite the senses and spark the imagination. 


Being a trailblazer

“Nothing beats a fail but a try.” – Debra, Nick’s Mom

Nick states that he feels lucky to live in a time when starting a company is so easy, and that if you are not finding what you want through traditional channels and means, give it a shot and go your own way. If nothing else, you might find a group of like-minded people who can share the journey.

Nick also recognizes that entrepreneurship is not for everyone. His competitive advantage was having two parents that blazed their own trail and set a positive example. It takes a certain kind of personality to say, “hey we’re starting something new, we’re a bare bones crew, but give us a shot.” 


Promoting Diversity

“I don’t see a downside to diversity.”

Nick wants to be clear that Masterminds Studios is an equal opportunity employer. At the same time, Nick and his team proactively seek out communities and individuals who might not normally be exposed to the types of employment opportunities his firm provides. 

This means being involved in local communities and even engaging with STEM and STEAM programs as they educate and inspire future generations of creative individuals. “Promoting Diversity” actually has two meanings.  1. Advocating for those in marginalized communities and 2. Helping to advance the careers of qualified individuals with different voices and points of view. 


To learn more about Masterminds Studios, you can visit https://www.masterminds.design/. They are also active on Instagram, LinkedIn and Facebook.  


This podcast wouldn’t be possible without the incredible work of our amazing team:

  • Audio and video editing by Abigail Giganan
  • Scheduling and correspondence by Kristen Karaliunas
  • Branding and design by Fabiana Fonseca

To connect with AttractionPros: attractionpros@gmail.com

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