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Category: Marketing

Episode 240: John Penney talks about staying on the edge, bringing marketing to the table and exceeding goals

Join your fellow AttractionPros and never miss another update!   John Penney is the Founder and CEO of BlackDog Advertising, a full-service advertising firm based in Miami, FL.  BlackDog was […]

April 12, 2022April 12, 2022 AttractionPros Marketing, Podcast

Episode 239: Meghan Curran talks about looking nature in the eye, balancing education and entertainment and making guests feel welcome

Join your fellow AttractionPros and never miss another update! Meghan Curran is the Chief Marketing and Experience Officer at Shedd Aquarium in Chicago. Upon graduating from the University of Illinois, […]

April 5, 2022April 21, 2022 AttractionPros Guest Experience, Marketing, Non-Profit, Podcast, Women of Influence

5 Keys to Successful Impulse Marketing

Provided by Hownd Never stop promoting your experiences! If you stop or slow your marketing efforts and your nearby competitor doesn’t, you’ll risk falling behind. Assume that other attractions are […]

March 29, 2022March 30, 2022 AttractionPros Marketing

Episode 235: Ron McKenzie shares theme park stories, lessons in effective communication, and marketing stunts

Join your fellow AttractionPros and never miss another update! Ron McKenzie is an attractions industry veteran who was most recently the Park President of Six Flags Over Texas. Ron has […]

March 8, 2022March 8, 2022 AttractionPros Guest Experience, Leadership, Marketing, Podcast

Episode 218: Doug Stagner talks about running a 67 year old startup, linking operations and marketing, and management by walking around

Doug Stagner is the President of Grant’s Farm and Busch Family Estate in St. Louis, MO.  With a career that began at SeaWorld San Diego in 1984, Doug held many […]

November 9, 2021November 9, 2021 AttractionPros Attractions Operations, Business Strategy, Marketing, Podcast

Episode 217: Scott Rose talks about aligning marketing & operations, guest research, and communicating through COVID

Scott Rose is the Senior VP/Chief Operating Officer ZooTampa at Lowry Park. Scott’s career spans many decades working at animal attractions such as SeaWorld, Discovery Cove, the Florida Aquarium and […]

November 2, 2021November 2, 2021 AttractionPros All Articles, Attractions Operations, Guest Experience, Marketing, Podcast, Zoology

Episode 214 – Taylor Bybee talks about marketing to Enthusiasts, documentary filmmaking, and engaging through YouTube

Taylor Bybee is a digital cinema graduate with a passion for the amusement industry.  In 2013, he created Coaster Studios, a YouTube channel geared toward coaster and thrill ride enthusiasts.  […]

October 12, 2021October 12, 2021 AttractionPros Entrepreneurship, Marketing, Podcast

Episode 194 – Ted Molter talks about emotional souvenirs, engaging employees in your brand and conservation

Is manually updating all the ticket inventory and prices for your resellers a hassle you would rather avoid? You need Redeam’s Channel Manager!  It allows you to easily manage all […]

May 25, 2021May 25, 2021 AttractionPros Marketing, Podcast, Zoology

Episode 185: Adam Sandy talks about roller coaster sales, new ride concepts and serving all guest profiles

Adam Sandy has one of the coolest titles ever… Roller Coaster Sales & Marketing Director at Zamperla. Adam loves sharing the newest innovative coasters from Zamperla and is a frequent […]

March 23, 2021March 30, 2021 AttractionPros Attractions Operations, Marketing, Podcast

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