Category: All Articles
They did everything right, and it was really frustrating
Reduced capacity… check.Hand sanitizer… check.Masks… check.Increased cleaning… check.Guest experience… check? Over the weekend I accompanied my wife on what was supposed to be a quick errand to make a return […]
Operators Guide: Amusement Support Primer #3
This is third in the series of guides to operators of amusement and attractions venues, in the changing landscape #AfterLockdown. For the first two articles in this series, see: Priorities […]
Using Guest Experience to Get Through this Madness: A 3-Part Series
We have a lot of unknowns ahead of us. No one is a post-COVID expert, and the story continues to evolve, seemingly on a daily basis. While we are all […]
Bring your guests into the conversation
This article is part 3 of a 3 part series. Click here for the full series. If perception is reality, then it is crucial to measure, fine tune, and measure […]
RETURN TO FUN: Guest Perceptions By the Numbers
As you are making plans to reopen in the coming weeks or months, it will be critically important to be in tune with guests’ expectations and feedback, even moreso than […]
Managing guests’ perceptions of your new procedures
This article is part 2 of a 3 part series. Click here for the full series. We all want to exceed our guests’ expectations and go above and beyond. When […]
Now is not the time for radio silence
I don’t know who needs to hear this. Scratch that. I know EXACTLY who needs to hear this. Managers who are afraid to talk to furloughed or laid-off employees Managers […]
Regaining guests’ trust and confidence
This article is part 1 of a 3 part series. Click here for the full series. The attractions industry has an uphill battle when it comes to regaining consumer confidence […]
Operator’s Guide: How to Answer Difficult Questions
Kevin Williams, from KWP, a immersive out-of-home entertainment consultancy, in collaboration with Jeff Chatterton from Checkmate Public Affairs, a specialist in risk and crisis communications, have compiled a simple primer called the […]
Life with a Canine Guides us Through the Re-Onboarding Process
I’ve had and trained dogs before, and I’ve on-boarded people before, but never have these two concepts collided SO HARD as they have in the last month. Meet Otis, a […]