The “OK Carnival” commercial from AT&T has ruffled the feathers of a lot of people within the attractions industry. At first glance, we can totally see why. On second and third glances, there are definitely some nuances that require a deeper examination, and that’s just what AttractionPros do!
The commercial depicts a carnival worker taking a very nonchalant attitude toward safety, which we all know is contradictory to our actual priorities. The overall message of the campaign is that the “just okay” attitude is not okay, and we should be striving for a higher standard. In the attractions industry, we DO strive for a higher standard from what is being shown here, which is partially why we think this video has upset so many people.
Take a listen to our thoughts and reactions and see if there is more to this story than just the video. We’d love to hear your comments, so contact us anytime:
Josh – email@example.com
Matt – firstname.lastname@example.org
This episode is brought to you by FunRating. If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience. Which facility type provided the best service in 2018? Who really needs to improve their food service? And which attraction saw the highest increase in likelihood to return? These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide. The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners. To save 10% off of the one-time purchase of $375, tune into the podcast!