The “OK Carnival” commercial from AT&T has ruffled the feathers of a lot of people within the attractions industry. At first glance, we can totally see why. On second and third glances, there are definitely some nuances that require a deeper examination, and that’s just what AttractionPros do!
The commercial depicts a carnival worker taking a very nonchalant attitude toward safety, which we all know is contradictory to our actual priorities. The overall message of the campaign is that the “just okay” attitude is not okay, and we should be striving for a higher standard. In the attractions industry, we DO strive for a higher standard from what is being shown here, which is partially why we think this video has upset so many people.
Take a listen to our thoughts and reactions and see if there is more to this story than just the video. We’d love to hear your comments, so contact us anytime:
Josh – firstname.lastname@example.org
Matt – email@example.com
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